Public Charter · Chicago, IL
ACE Amandla Charter High School
60-day enrollment pilot·Meta · Facebook & Instagram
A 60-day pilot enrolled 6 new students — at just $400 each.
ACE Amandla partnered with EnrollBoost to run a lead-generation campaign across Facebook and Instagram targeting local families. In 60 days, the pilot reached tens of thousands of Chicago households, generated 66 qualified enrollment leads, and converted 6 of them into enrolled students — each worth roughly a full year of per-pupil funding.
$2,400
Total pilot investment
incl. all ad spend & management
6
New students enrolled
from 66 qualified leads
$400
Cost per enrollment
all-in acquisition cost
~$72K
First-year funding generated
6 students × ~$12K per pupil
The enrollment funnel
2.12% click-through rate
3.7% of clicks → lead · $18.63 per lead
9.1% lead-to-enrollment conversion
Campaign metrics
Return on investment
Invest $2,400 → 6 students × ~$12,000 = ~$72,000 = +$69,600 net
Per-student value based on a conservative estimate of CPS charter per-pupil funding (Per Capita Tuition Charge, FY2026). If these students remain through graduation, the four-year value approaches ~$288,000.
30×
First-year return · ~2,900% ROI
What drove results
Top-performing creative by leads generated.
Figures sourced from the client's Meta Ads Manager reporting. Per-student value reflects a conservative estimate of CPS charter per-pupil funding (Per Capita Tuition Charge, FY2026); ROI figures are illustrative of first-year funding, not guaranteed.
Let's Grow Your Enrollment.
Book a 30-minute Enrollment Strategy Session. We'll map your awareness gaps and show you exactly where students are being lost — no pitch, no pressure.